A PR Prism-Winning Partnership: Ogilvy, Konica Minolta SA, and FTFA

| 18 May 2020

Konica Minolta South Africa, and Food and Trees for Africa (FTFA) have been awarded the Prism Bronze Award for Excellence and Leadership in Corporate Social Responsibility. Celebrating excellence in public relations, the award was presented during the 23rd Prism Award ceremony, held online on 15 May 2020. It recognises the partnership’s longstanding tree planting initiative, which has seen more than 50 000 trees planted across South Africa over the past 12 years.

Planting for the future

In 2008, Konica Minolta SA established a partnership with FTFA to plant trees to offset the company’s carbon footprint, and thereby combat climate change. The project further aims to educate youth as to the importance of planting trees, as well as inspire other companies to implement sustainable initiatives and adhere to carbon tax laws.

The initiative has also sought to commemorate the life of Nelson Mandela, by planting trees in areas connected with his legacy. Ogilvy assisted in establishing a partnership with the Robben Island Museum (RIM), and in 2019, 101 trees were planted on Robben Island, celebrating the 101st anniversary of Madiba’s birth and supporting RIM’s long-term plan to rehabilitate sustainable vegetation on the island.

More recently, Konica Minolta SA celebrated planting their 50 000th tree by donating 1,500 trees for planting across Soweto, expected to offset an estimated 555.5 tons of CO2e in their lifetime.

Benefitting communities today

In addition to meeting – and frequently exceeding – the PR objectives set for the project, the initiative has had a far-reaching impact on the communities and environments with which it has interacted. Over the past 12 years, Konica Minolta SA has donated trees to 1,037 beneficiary organisations, including 985 schools, 52 community centres and 11,639 homes. The trees help to prevent both erosion and water overflow, and fruit trees play a role in supporting food security. Around 3 500 learners have been educated as to the importance of planting trees, and 129 community educators have been trained.

About the award

The PRISMs are Africa’s most sought after public relations and communication awards. They are awarded to individuals, students, consultancies, companies, government organisations and NGOs that have “successfully fused strategy with creativity and professionalism to achieve the best communications and business objectives in their public relations campaigns”. More than 67 leading industry professionals judge the awards – along with 10 up and coming young judges, as part of the PRISMs Young Voices initiative.


The Bronze Award presented to Ogilvy, Konica Minolta SA and FTFA was the only award presented in the category of Corporate Social Responsibility.

About Konica Minolta Business Solutions Europe


Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation. The company further offers its customers solutions and managed services in the field of IT infrastructure and IT security as well as cloud environments. With regard to its office printing solutions, "IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment" stated that Konica Minolta is "recognised globally as a leader in print transformation". As a strong partner for the professional printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and has established itself as the production printing market leader for more than a decade in Europe (InfoSource). Its Business Innovation Centre in London and four R & D laboratories in Europe enable Konica Minolta to bring innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘"Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021" by Keypoint Intelligence. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 10,000 employees (as of April 2020), Konica Minolta Europe earned net sales of over 2.34 billion in financial year 2019/2020.


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