Colour Management
Colour management processes are the life-blood of every print business, and critical to a company’s continued growth and success.
WHY COLOUR MANAGEMENT SYSTEMS ARE SO IMPORTANT
Colour grabs our attention, is emotive and generates a greater sense of engagement and response in viewers – so if you need to guarantee colour print quality with easy-to-use tools, read on!
Colour management systems – the key to business success
Intelligent colour and image control conveys a feeling of quality and vibrancy in printed products, producing increased sales and higher margins. Everywhere we look – from books to catalogues, through to flyers, direct mail and billboards, in-store merchandising and packaging – full colour is essential for effective marketing, promotion and sales activity.
Despite this, almost half of all digital printers describe colour matching as their most difficult challenge. Customers expect colour consistency when buying prints, so print service providers need to be able to guarantee colour print quality with easy-to-use tools, and employ colour management solutions that deliver precise matching – without a steep learning curve. Colour reproduction must also be consistent over time to reduce misprints and avoid reprinting.
What is colour management in printing?
A robust colour management system lets a digital printer process individual jobs quickly enough to make them economically viable, while at the same time guaranteeing the quality of the final printed result. Apart from the cost savings and production efficiencies this offers, colour control is vital because it simplifies many complex problems created by using a variety of image capture devices
A robust colour management system lets a digital printer process individual jobs quickly enough to make them economically viable, while at the same time guaranteeing the quality of the final printed result. Apart from the cost savings and production efficiencies this offers, colour control is vital because it simplifies many complex problems created by using a variety of image capture devices
Widespread use of colour in printed products has made colour management more important than ever
It needs to match colour with individually branded products, as well as ensure colour is used consistently across a range of products, marketing collateral, different substrates and print output devices.
The benefits of an effective colour management system include:
· Makes your print room more productive and more profitable
· Reduces your labour and hidden costs
· Mundane tasks and repetitive processes are easy to automate
· There’s no need to consider outsourcing
· Print production efficiency can be maximised
· Helps your company stand out from the competition in your market
Konica Minolta’s business development program
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