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GrafiPrint prides itself on a customer-focused approach and understanding their demanding requirements, which is exactly the kind or relationship it seeks with its suppliers. That is how the Italian printer, which produces labels for the local food industry digitally, works with Konica Minolta and its local dealer Sicilia Ufficio and why it chose to enhance its label production with an investment in an AccurioLabel 190.
The adoption of new technology has enabled the operation to embrace new trends, grow its capabilities and enhance its profitability. The AccurioLabel190 can also easily print samples which is a big advantage when engaging with new clients.
Crucial to the success has been Konica Minolta’s fast and responsive support and good working relationship with its local dealer delivering a 360-degree consultative and service approach. A central figure in the pre- and after-sales consultancy has been Fabio Sauro, of local dealership Sicilia Ufficio, who spent considerable time understanding all requirements, particularly the technical specifications and providing ideas on how to grow revenue for GrafiPrint following the investment.
Applying the global expertise and philosophy of Konica Minolta to local requirements, it is, as he says, a “perfect marriage”. In a consultative approach, this has enabled the team to explore the possibilities and expand GrafiPrint’s production capabilities.
Sicilian winery Cantine Fina is among many, satisfied customers of GrafiPrint who recognise the huge value of a quality label that can amplify sensory experiences and is often the starting point of a conversation while relaxing with a bottle of wine. “GrafiPrint’s expertise and the technology it uses helps us to continuously improve our business. We value the close relationship with GrafiPrint, a company in total control of everything in connection with the printing of labels. This is extremely important, because the first bottle is sold by the label, the second by the producers”, says Marketing Manager Federica Fina.
Our expectations have been fully met – the investment has been 100% justified. We’ve made a significant jump in quality and can easily respond to spontaneous orders. The AccurioLabel 190 is a great performing machine. I can also always rely on Konica Minolta and our local dealer who provide the best technical assistance and business support.
Family-run business GrafiPrint was established by Fabio Piacentino as a digital printing centre, with its own graphic studio, in just 40 sqm in 2006. Today the successful operation has expanded six-fold and supports companies in the wine and food sectors. Fabio Piacentino’s belief is that labels create emotions and can amplify people’s sensory experiences. This philosophy is extremely important for the food sector where quality and trust are essential values. Hence, the label become a means of communication so deserves a high level of care and attention in the detail.
GrafiPrint wanted to build further on its reputation as a high quality label producer by elevating its capabilities to better reflect its passion for print. It also wanted to be more responsive to an increasing number of short-run orders and meet customer requirements for stockless inventory. It sought comprehensive expertise, fast support and a framework to develop ideas to grow revenues.
GrafiPrint had invested in a small entry level roll-label printer, but quickly realised it needed the ability to print at a higher quality on a varied substrate range, with a broader colour gamut and providing impactful finishing capabilities.
First seen at Labelexpo in 2017, the AccurioLabel190 toner system quickly matched the company’s exacting requirements. It has improved business massively. The team liked its high quality and productivity, especially for small runs. That meant it could easily elevate its production capabilities and enable customers to broaden their label printing opportunities, particularly with fast-turnaround and personalisation requirements. The Konica Minolta AccurioLabel190 targets label converters of all sizes and is affordable as an entry-level machine for digital printing and can seamlessly complement and work side by side with systems already in place. It also assures outstanding quality, ease of use, and is highly compatible with many post production finishing solutions. The system was a perfect fit for GrafiPrint.