Key into Colour

| 29 July 2014

A disbelieving Faizel Karim, sales manager at Konica Minolta South Africa's Newcastle branch, is handed the keys to his brand new, bright red Mercedes-Benz A180. Pictured here with Marianna Gdanis, business unit manager, and Andrew Griffith, product manager: office products at the Bidvest company, Karim was announced the overall winner in the company's 13th and final "Key into Colour" competition, which saw 123 qualifiers vying to become the owner of the car.

The Key into Colour incentive ran from January to June this year, with all active sales consultants from the company and its authorised distributors awarded points for new machine sales. Culminating in a game of chance, point holders were awarded with keys – 494 in total – of which only three opened the safe holding the keys to the Mercedes. Of these three keys, Karim held the one that started the car's engine, to great fanfare.

Says Griffith: "The growth and success of Key in Colour initiative over the past 13 years has underscored that of the business itself. From humble beginnings in 2001, where 220 colour machines were sold, to a whopping 6,700 sold over the period for 2014 – Konica Minolta South Africa's most successful year yet - our entire team must be congratulated for fantastic results, particularly within a tough marketplace. We look forward to introducing our new software and integration focused competition in 2015."


About Konica Minolta Business Solutions Europe


Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation. The company further offers its customers solutions and managed services in the field of IT infrastructure and IT security as well as cloud environments. With regard to its office printing solutions, "IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment" stated that Konica Minolta is "recognised globally as a leader in print transformation". As a strong partner for the professional printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and has established itself as the production printing market leader for more than a decade in Europe (InfoSource). Its Business Innovation Centre in London and four R & D laboratories in Europe enable Konica Minolta to bring innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘"Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021" by Keypoint Intelligence. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 10,000 employees (as of April 2020), Konica Minolta Europe earned net sales of over 2.34 billion in financial year 2019/2020.


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