What is variable data publishing?
Variable data publishing, printing or VDP, is a hugely valuable solution for commercial printing and graphics companies. There is importance drawn on the professional look and feel of finished products and the revenue-generating benefits it can bring to their business.
Quickly plan and execute print jobs
Customer data can be easily integrated with document design without the need for scripting or programming. A huge variety of data, including text, graphs, colour with industry standard barcodes and personalised images can be incorporated into a mail merge or other volume print jobs quickly and easily.
Konica Minolta’s VDP solutions also personalise marketing documents using clever templates and guides to create flyers, direct-mail cards, certificates and awards, and come with step-by-step instructions as to how to modify templates using information in an Excel database.
Intuitive solutions that will save you time and money
Using the latest technology, Konica Minolta’s VDP solutions can intelligently read data and decide automatically whether marketing materials can be emailed rather than posted, saving companies’ time and money. To chat about how our joined-up variable data publishing solutions could be meeting your company’s own very special VDP needs, click on Contact Us, and one of our specialists will be in touch!